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believe it or not, your preferences and selections are packed with psychological cues - this helps us to position your brand perfectly

LAST STEP

PRIORITY GOAL: WHICH OUTCOME MAKES THIS ALL WORTH IT?

If you could only press one button, which would you be most tempted to press to achieve directly through your new website?

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HIGH QUALITY CUSTOMERS
(BIG FISH)

1

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HIGH CREDIBILITY + CONSUMER TRUST

2

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SOLID
UNDERSTANDING
OF VALUES + BENEFITS

3

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BE SEEN AS AN INDUSTRY LEADER

4

ATTITUDES, PERCEPTIONS & EXTREMITY SCALES

50% / NEURAL

MASCULINE
husky, muscular, straight
100%

FEMININE
soft, gentle, cursive 
100%

BOLD
brazen, daring, blunt
100%

DEMURE
delicate, finesse, coy
100%

CHEAP
affordable/accessible to most
100%

HIGH-END
accessible to the elite minority
100%

FRIENDLY
quirky, warm, nurturing
100%

CORPORATE
formal, distant, professional

100%

CONFIDENT
self-assured, assertive

100%

MODEST
humble, genuine
100%

50% / NEURAL

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